There has been a paradigm shift in technology and its impact on society, as the use of digital engagement and technology use has transformed this landscape. An understanding of how human action and consciousness shape our surrounding social and cultural structures has provided unique insights into the digital media space. Sociology studies immersed Nicole in the study of human social relationships and institutions. The slight animation that occurs appeals to the viewers eye and captures them to come closer or continue to take in the image over a period of time.Ĭlick here to see how Stuart Weitzman used cinemgraphs in an Instagram ad campaign to draw attention to footwear. The image appears to come to life over a short and subtle period of time. Essentially, a cinemagraph is 'seamless loop of frames' that operates off of a battery and hung in a frame on the wall to add ambiance to a room.Ĭinemagraphs are a combination of picture, video and still imagery. The term was introduced in 2011 by two men who attempted to add animations to news and imagery. Due to how the photograph is taken or segment is recorded, repetitive / continued motion appears to allow for photos to be brought to life - in a sense, the image is able to express itself.
These are created in a way that a selected part of a picture is, moving. Get out GIF, there's a new illusion in town.Ī cinemagraph is can best be described as a still image, with minor and / or subtle movement.
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